Psychology Is a Property of Persons, Not Averages or Distributions: Confronting the Group-to-Person Generalizability Problem in Experimental Psychology by Ryan M. McManus, Liane Young, and Joseph Sweetman of Boston College. The authors use OOM-like methods, including the c-value, in their analyses. They show that while a result might be statistically significant, most participants in a study are likely to respond in ways contrary to expectation. The authors also document that majorities of psychologists and laypeople erroneously believe a statistically significant finding means that most participants in a study have behaved in ways consistent with expectation (theoretical prediction). Reanalyzing data from over a dozen published studies, however, the authors demonstrate this belief to be erroneous. Once again, the p-value is shown to create more confusion than clarity. Will psychologists ever let it go or at least relegate it to its proper, limited role in a tiny subset of studies?